SEO in 2025: Make Your Website and Blog Shine for AI AND Customers

When I worked at BlackBerry, we had to design phones with features to excite customers, but we also had to convince carriers to sell them. Today, your website and blog face a similar challenge: they need to attract customers with great content while being easy for AI search bots to find, so your business shows up in searches. Here’s how AI is changing SEO, websites, and blogging in 2025 to help your service business grow.

What’s New with SEO

AI makes search smarter for your customers:

• Customers Ask Questions: People now search like they’re talking, asking “What’s the best consulting firm for startups?” AI tools like Google’s AI Overviews (13% of searches, Semrush, 2025) prioritize these natural questions over short keywords (47% of marketers use AI SEO tools, SEO.com, 2025).
• Show Your Expertise: AI picks websites that prove they’re trustworthy 25% of the time, Search Engine Journal, 2025. Use customer reviews or success stories to demonstrate you’re trusted.
• Short Answers Win: AI often shows quick answers on the search page (Semrush, 2025), so your content needs to be clear and to the point in order to be found.

Build a Website AI Can Find

Your website needs to catch AI’s eye:

• Make It Easy for AI: Tools like Social Tide help AI understand your site, boosting your visibility (37.3% AI market growth, Grand View Research, 2024).
• Organize Your Pages: Group related content (e.g., a main “consulting services” page with subpages for “strategy” or “digital transformation”) to show expertise, as done for major brand launches.
• Fast and Mobile-Friendly: Customers love sites that load quickly and work well on phones (Vercel, 2025).

Blog to Attract Customers

Blogging keeps customers engaged:

• Answer Their Questions: Write posts for specific customer problems, like “How to scale a startup?” since AI loves Q&A content (Semrush, 2025).
• Use Pictures: Add images or infographics for 78% better retention than text alone, Content Marketing Institute, 2024.
• Track and Tweak with Analytics: Use tools like Google Analytics to see if your posts draw visitors (e.g., page views, time spent) and adjust content if results dip (75% of marketers adjust based on analytics, HubSpot, 2025).
• Share Your Know-How: Use tips or stories, like those from Fortune 500 projects, to build trust.

Take Action

• Get your website AI-ready. Contact hello@taracwilson.com for a consultation.
• Grow with Social Tide for AI-powered digital success.